In social media, things come and go so quickly that it’s hard to know what is worth investing in the time it takes just to figure the newest thing out. One of the latest “big things” to hit is Facebook Live – a way to livestream to an audience without having to sign up for or learn a completely new system.
For most nonprofits, the answer to the question “Facebook Live – should we be doing this?” is a resounding YES.
Organizations who embrace Facebook Live can see their Facebook engagement and reach spike due to Facebook prioritizing live videos in their algorithm. This means this is a chance for your organization to reach people who don’t currently interact with your page – aka potential new followers!
However, there are some best practices to know before you hit that live button: Continue reading