What are Matching Funds?

Nonprofits often have many questions about Matching  Funds – what they are, how organizations can get them, etc. Hopefully we can shed some light on this mystery!


Mathcing FundsWhat are Matching Funds?

Matching funds are funds that are put up by a donor (or group of donors) to “challenge” others to give, usually to give a certain goal amount. Matching funds are a 1:1 match of donor dollars up to an agreed upon amount.

For example:

Matching fund donors will match all donations given to a nonprofit up to $5,000 on North Texas Giving Day.

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Professional Development on your time

Old school classroom learningProfessional Development – the phrase we all love to hate. Of course we all want to learn skills that will better ourselves, our careers, and our organizations. But really, who has the time or money to invest in PD? Conferences are awesome but they cost so much and can you really afford to spend 3 days away from the office?

Online learning can be a nonprofit professional’s best weapon against Continue reading

Facebook Live – should we be doing that?

In social media, things come and go so quickly that it’s hard to know what is worth investing in the time it takes just to figure the newest thing out.  One of the latest “big things” to hit is Facebook Live – a way to livestream to an audience without having to sign up for or learn a completely new system.

For most nonprofits, the answer to the question “Facebook Live – should we be doing this?” is a resounding YES.

Organizations who embrace Facebook Live can see their Facebook engagement and reach spike due to Facebook prioritizing live videos in their algorithm. This means this is a chance for your organization to reach people who don’t currently interact with your page – aka potential new followers!

However, there are some best practices to know before you hit that live button: Continue reading

Avoid Giving Day Email Overload

emailEvery nonprofit fears the dreaded “unsubscribe”. How dare someone not want to read your weekly updates! Unfortunately, there is only so much time in a day to read emails, and nonprofits are competing with everything from bill reminders, to schools updates, and funny forwards from mom. To ensure that your emails are actually getting read, try following Classy.org’s ABCs of Advanced Email Marketing Strategies. Continue reading

What are Challenge Funds?

Nonprofits often have many questions about Challenge Funds – what they are, how organizations can get them, etc. Hopefully we can shed some light on this mystery!


challenge1What are Challenge Funds?

Challenge funds are funds that are put up by a donor (or group of donors) to “challenge” others to give, usually to give a certain goal amount. Challenge Funds can come in many different forms and worded with a variety of restrictions and limits depending on the donor. Some examples are: Continue reading

Nonprofit podcasts

For those of us who commute, finding something to pass the time in traffic is important. Crucial, even. Podcasts can be a commuter’s saving grace – what once was lost time can now be used to learn more about a topic of your choosing!

While you may not want to eat, drink, and breathe nonprofits, podcasts can be a great way to stay tuned in (see what I did there?) to trends, news, and general ideas in the nonprofit world. Try one (or all!) of these popular nonprofit podcasts: Continue reading